Abstract: Integrated ad serving technology for utilizing real-time bidding to maximize revenue for each ad impression, based on cost-per-thousand (CPM), cost-per-click (CPC), or other factors. The ad serving technology may communicate in real-time with various ad networks, ad exchanges, real-time bidding platforms, and direct advertisers simultaneously, and selects the highest paid advertisements to display to the visitor. An analytics engine provides detailed statistics and insight about audience engagement. Analytics provides discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics may be applied to business data, to describe, predict, and improve business performance, such as optimizing audience engagement, marketing optimizations, price and promotion modeling, predictive science, and fraud analytics.

Abstract: A method and system is provided for URL shortening application that allows content publishers to process and monetize traffic through advertising-related data established via a computer network. A computer system may be configured to produce advertisement before redirecting to the destination page. Using certain processing techniques, publishers and related entities may be credited values by the computer system to determine advertisement revenue. Using specialized algorithms, the computer system is optimized to operate more efficiently in processing such data. Because the shortened link is text based, it can also be advantageously configured to be shared on any social media, website, email, text messaging, or other mediums. Advertisements may be displayed any time a shortened link is clicked, so connections with social followers can be achieved through more personal interactions, which are proven to increase click-throughs.

Abstract: A method and system is provided for URL shortening application that allows content publishers to process and monetize traffic through advertising-related data established via a computer network. A computer system may be configured to produce advertisement before redirecting to the destination page. Using certain processing techniques, publishers and related entities may be credited values by the computer system to determine advertisement revenue. Using specialized algorithms, the computer system is optimized to operate more efficiently in processing such data. Because the shortened link is text based, it can also be advantageously configured to be shared on any social media, website, email, text messaging, or other mediums. Advertisements may be displayed any time a shortened link is clicked, so connections with social followers can be achieved through more personal interactions, which are proven to increase click-throughs.

Abstract: Integrated ad serving technology for utilizing real-time bidding to maximize revenue for each ad impression, based on cost-per-thousand (CPM), cost-per-click (CPC), or other factors. The ad serving technology may communicate in real-time with various ad networks, ad exchanges, real-time bidding platforms, and direct advertisers simultaneously, and selects the highest paid advertisements to display to the visitor. An analytics engine provides detailed statistics and insight about audience engagement. Analytics provides discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics may be applied to business data, to describe, predict, and improve business performance, such as optimizing audience engagement, marketing optimizations, price and promotion modeling, predictive science, and fraud analytics.