Abstract: A computer implemented system, method and computer program product for identifying a user's design categories for one or more products offered by one or more sellers of products. A plurality of questions can be displayed. Each question is associated with a plurality of choices. A user can be permitted to select one or more choices to the plurality of questions. An indication of at least one of the selected choices to one or more of the plurality of questions can be received. The selected choices comprise lifestyle preferences for the user. Multiple user design categories can be identified based on the user's lifestyle preferences. The user's multiple design categories can be displayed. Access can be provided to an incentive for the purchase products associated with the user's design categories. The incentive is activatable at a seller's retail location.