Abstract: A method of online searching for a service or product, the method comprising: obtaining a first search request from a user, the first search request including a set of search criteria; storing the set of search criteria at a predetermined location; searching for a service or product which matches the set of search criteria; generating a first set of recommendations of a service or product which matches the set of search criteria for communication to the user; storing the first set of recommendations; generating a second request to change the range of one or more of the set of search criteria of the first search request in a predetermined manner; retrieving the set of search criteria from the predetermined location to form the basis of the search criteria for the second request; changing the or each search criteria of the set of search criteria in said predetermined manner to form an changed set of search criteria; searching for a service or product which matches the changed set of search criteria; generating