Abstract: The invention relates to a method for displaying an image (3) or image data. The image (3) or the image data is/are adapted according to parameters established in the user device (1) and are displayed in the display (2) of the user device (1). The parameters can, for example, be dependent on the following variables or are determined by one or a combination of these variables: location or use of the user device (1), use of a service associated with the user device (1); time, date, time of day or season or a sensor (5) located inside the user device (1). The invention also relates to a hypertext server (8) with a dynamic page containing the image (3) or the image data.

Abstract: A system for games, with the following features: a mobile radio network, at least a mobile telephone as game terminal with an interface for the mobile radio network and at least one gaming application, said game terminal having a portable personal identification module, an advertising content server system for broadcasting advertising contents separately from the gaming application over said mobile radio network to said game terminal, said gaming application being programmed in such a manner that said advertising contents are reproduced in the game to the player during a game. The gaming application is programmed in such a manner that products or components advertised during the game can be ordered over said mobile radio network.