Abstract: A process and apparatus for permitting the magnetization of flexible hard magnetic materials in the form of sheets or strips, such as magnetic rubber, wherein opposing arrays formed from alternating magnetic disks and flux conducting elements are use in sets of two with opposing polar moments such as to induce a magnetic flux in the gap between the discs. The width of the magnetic disk and flux conducting elements, respectively, are selected to optimize the magnetic pull strength of the material. At the array ends are flux conducting elements that are about 1/2 (i.e., from about 0.25 to about 0.75, and preferably from about 0.4 to 0.6) of the width of the internal flux conducting elements. A material to be magnetized is passed between the array sets in contrast with both disks and consequently imprinted with magnetic poles. The magnetized properties of the material is enhanced by passing the material through a second set of arrays which are axially offset with respect to the first set of arrays.