Patents by Inventor Frederick B. Lu

Frederick B. Lu has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Advertising platform user data store management
    Patent number: 10896443
    Abstract: A computer-implemented method includes receiving, at a transaction management computing subsystem of an advertising platform, a call for an advertisement creative to be served to an impression consumer; generating, using the transaction management computing subsystem, a set of bid requests, at least two bid requests of the set including respective subsets of user data store information associated with the impression consumer; and sending, by the transaction management computing subsystem, the set of bid requests to a set of bidding computing subsystems, each bidding computing subsystems being operable to generate a bid response based on the information included in its bid request.
    Type: Grant
    Filed: July 8, 2015
    Date of Patent: January 19, 2021
    Assignee: Xandr Inc.
    Inventors: Michiel Nolet, Charles B. O'Kelley, Andrew S. Dilling, Frederick B. Lu
  • ADVERTISING PLATFORM USER DATA STORE MANAGEMENT
    Publication number: 20150310500
    Abstract: A computer-implemented method includes receiving, at a transaction management computing subsystem of an advertising platform, a call for an advertisement creative to be served to an impression consumer; generating, using the transaction management computing subsystem, a set of bid requests, at least two bid requests of the set including respective subsets of user data store information associated with the impression consumer; and sending, by the transaction management computing subsystem, the set of bid requests to a set of bidding computing subsystems, each bidding computing subsystems being operable to generate a bid response based on the information included in its bid request.
    Type: Application
    Filed: July 8, 2015
    Publication date: October 29, 2015
    Inventors: Michiel Nolet, Charles B. O'Kelley, Andrew S. Dilling, Frederick B. Lu