Abstract: A first envelope having means for forming a large flap thereon for displaying advertising indicia or coupons thereon and forming the flap on a flat conveyor. The invention also includes providing selective inserts and a vacuum-assisted rotary feeder for placing insert samples on the conveyor. The envelope may be formed initially using a single web divided into a base web portion having bottom and top flaps and a cover web portion. The envelope may also be formed using a first web having top and bottom flaps and a second cover web made of transparent material so that the inserts and samples located within the package may be viewed through the wrapper.

Abstract: The advertising sampler provides a transfer layer material which is removable by finger tip and spreadable on the skin. The sampler includes a paper stock having printing thereon referring to the transfer layer sample. An oil-impervious barrier layer is located between the transfer layer and the paper stock to prevent bleed-through, and a removable protective covering sheet is positionable over the transfer layer to protect the transfer layer.

Abstract: A flat paper sheet advertising sampler has a base panel with a thin readily removable rub-off transfer layer, a spacer panel overlying the base panel and having an access opening in registry with the transfer layer, and a moveable cover panel hingedly connected along a common edge with the base panel which overlies the spacer panel and its access openings when the cover panel is in a closed position.

Abstract: A method for producing a mass distributable printed packet is disclosed wherein a web of paper has printed thereon a format of successive rectangular pieces in a plurality of longitudinal lines extending parallel to the edges of the web, the web is cut longitudinally between the print patterns and the thus-formed strips are superposed in vertical registry of the printed patterns. The superposed strips are then cut to form sets of printed pieces which sets are each placed within an individual outer container.

Abstract: A relatively flat packet for distributing thin layers of material, which provide a substantial recess so as to limit the possibility of contact with surfaces that could impair the integrity of the layer of material enclosed in the packet item from smearing and abrasion.

Abstract: A cosmetic sampler comprises a first panel. A spreadable solid material overlies a portion of the first panel. A transparent panel overlies the first panel and includes a bubble portion overlying at least a portion of the material. A second panel overlies the first and transparent panels. The second panel is substantially opaque and includes a first window through which the bubble portion extends so that the underlying cosmetic material may be viewed.

Abstract: The present invention pertains to an advertising pouch assembly for distributing advertising literature and the like to consumers through the mail or other appropriate means. The advertising pouch assembly is comprised of a first web and a second web. The second web is superimposed on the first web to form an inner pocket. In one embodiment of the advertising pouch assembly, the first web includes a closure flap, a backing panel, an advertising panel, a first business reply card panel, and a second business reply card panel. The second business reply card panel is folded along a hinge line and is secured to the first business reply card panel thus forming two business reply cards. The second web consists solely of a cover panel. The cover panel is secured to the backing panel in such a manner as to form a pocket whose opening is adjacent the closure flap. A portion of the cover panel is free from the backing panel to permit multiple sheets of literature to be inserted in the pocket by mechanical means.

Abstract: An advertising leaflet has an attention-getting movable flap cut out from one of its sheets which is moved into raised position when the leaflet is opened by a slender activating strip which is cut out from the opposed sheet of the leaflet and has its free end glued to the flap.