Abstract: A content optimization system includes a content generation module, a content evaluation module, and a rule management module. The content generation module is adapted to generate a content configuration, wherein the content configuration comprises a plurality of content elements and one or more relationships among the plurality of content elements, wherein the one or more relationships are in accordance with a set of rules on content generation. The content evaluation module is adapted to evaluate content performance of a piece of content assembled from the content configuration. The rule management module is adapted to amend the set of rules based on the evaluated content performance.

Abstract: At least one aspect of the present disclosure directs to a content generation system including a content generation module and a rule management module. The rule management module is adapted to receive a plurality of rules on content generation. The content generation module is adapted to generate a content configuration, wherein the content configuration comprises a plurality of content elements and one or more relationships among the plurality of content elements, wherein the one or more relationships are in accordance with the plurality of rules on content generation.

Abstract: At least one aspect of the present disclosure directs to a content generation system including a content generation module and a rule management module. The rule management module is adapted to receive a plurality of rules on content generation. The content generation module is adapted to generate a content configuration, wherein the content configuration comprises a plurality of content elements and one or more relationships among the plurality of content elements, wherein the one or more relationships are in accordance with the plurality of rules on content generation.

Abstract: Systems and methods for organizing and controlling the display of content, then measuring the effectiveness of that content in modifying behavior, within a particular temporal and special dimension, so as to minimize or eliminate confounding effects.

Abstract: Systems and methods for organizing and controlling the display of content, then measuring the effectiveness of that content in modifying behavior, within a particular temporal and special dimension, so as to minimize or eliminate confounding effects.

Abstract: At least some aspects of the present disclosure feature systems and methods for delivering content to a mobile device. In one embodiment, the system receives location information of the mobile device and determines a response duration. The system selects a content piece to deliver to the mobile device based on information regarding content comparisons or experimental units.

Abstract: At least one aspect of the present disclosure describes a computer-implemented system for optimization of animated content. The system includes a rule management module, a content generation module, and a content evaluation module. The content generation module is operative to generate an animated content configuration in accordance with a set of rules on content generation. The animated content configuration includes an initial configuration and a transition and is designed with a particular optimization objective. The content evaluation module is operative to evaluate content performance on reaching the particular optimization objective based on data acquired when a piece of animated content assembled from the animated content configuration is displayed. The rule management module is operative to amend the set of rules based on the evaluated content performance.

Abstract: At least one aspect of the present disclosure describes a content optimization system using probability factors including a rule management module, a content generation module, and a content evaluation module. The rule management module maintains a set of rules for content generation, the set of rules comprising a rule on probability factor, the rule on probability factor specifying a statistical probability that a piece of content expresses a particular value of a selected content attribute. The content generation module is operative to generate a plurality of pieces of content based on the set of rules, the plurality of pieces of content designed with a particular optimization objective.

Abstract: At least one aspect of the present disclosure describes a system for facilitating generation of animated content. The system includes a rule management module and a content generation module. The rule management module is configured to receive a plurality of content generation rules. The content generation module is communicatively coupled to the rule management module and configured to generate an animated content configuration in accordance with the plurality of content generation rules. The animated content configuration specifies at least two content elements to be rendered on a display and their relationships to one another, and a transition, which modifies a attribute of a content elements over a period of time.

Abstract: A content optimization system includes a content generation module, a content evaluation module, and a rule management module. The content generation module is adapted to generate a content configuration, wherein the content configuration comprises a plurality of content elements and one or more relationships among the plurality of content elements, wherein the one or more relationships are in accordance with a set of rules on content generation. The content evaluation module is adapted to evaluate content performance of a piece of content assembled from the content configuration. The rule management module is adapted to amend the set of rules based on the evaluated content performance.