Abstract: The present invention generally relates to an automated report writer that allows an end user to design reports by selecting desired fields from a series of predetermined data capsules that contain data relevant to the end user's industry. A data capsule designer is used to arrange the data that is stored in an enterprises' central database, into a user-friendly series of data capsules, which can be selected by the end user to build a desired report. Additionally, an end user can further customize data fields by selecting for a plurality of formatting and data options within each data capsule. As a result, the present invention provides end users with the ease of developing customized reports via a user-friendly user interface without having to access and manipulate data in the database.