Abstract: A system and method for facilitating and encouraging ridesharing, the method including tracking a quantity of rideshare participation by a rideshare participant, awarding an incentive to the rideshare participant based on the quantity, and receiving payments based on the rideshare participant's quantity of rideshare participation. A preferred embodiment awards incentives to commuters based on rideshare miles traveled or rideshare trips taken and pays for the incentives using credits earned by the commuters. The present invention reduces the number of single occupancy vehicles, reduces traffic congestion, and thereby reduces the pollution and greenhouse gases attributable to vehicle traffic. In this manner, the invention encourages more efficient use and conservation of energy resources, including the reduction of energy consumption relating to automobiles.