Abstract: The claimed subject matter provides a system and/or a method for using longer term site performance data to better estimate optimal click and impression value for a specific source of online advertising inventory, and to use these estimates to optimally adjust bids for specific audience segments.

Abstract: A system and method is described for managing permissions for a system that organizes shared electronic media using a card/deck/project schema. A permissions manager allows a user to share a card, deck or project with another user and further provides the option of requiring the receiving user to log in to access the shared media using the receiving user's system password. Advantageously, the receiving user does not need to remember another password, but merely enters his/her system user ID and system password to access the shared media. The sharing user can turn off all permissions to a single user with a single action.

Abstract: A system and methods for creating and administering a domain name-based currency, wherein a domain name has an associated currency value for use as a value store and exchange medium.

Abstract: The claimed subject matter provides a system and/or a method for generating expandable backgrounds for widget elements on a website, blog or ecommerce application, where the backgrounds are generated by taking the nine subimages generated from the subdivision of a given background image with two sets of orthogonal lines. The sub-images are automatically combined into cascading style sheet (CSS) elements, creating HTML backgrounds that seamlessly resize both vertically and horizontally as the content of the element grows.

Abstract: The claimed subject matter provides a system and/or a method for building interactive websites and ecommerce stores with datasets and widgets, where the widgets communicate with each other and datasets across different pages on the site. Widgets can have dataset/fields as sources, can set fields of other datasets to their selected values, and can communicate with other widgets on the same page, providing a multimedia experience.

Abstract: A method and system for providing domain name registration and resale at the registry level and a corresponding apparatus. The apparatus is a Database Management Platform held and operated at the registry level but incorporated into each registrar-level transaction. The Database Management Platform includes the database, the logic for querying the database, and a system built around the database; it stores information in a structured format to be accessible for queries. The registrar receives a request from an end-user for a domain name; the registrar accesses the registry, which queries the Database Management Platform to determine whether the domain name is available and, if not, if it is for sale. The registrar provides this information to the end-user. If the end-user chooses to, the apparatus operates the sale/purchase transaction between current owner and the end-user. If sufficient funds exist, the end-user's account is debited and the current owner's account is credited.

Abstract: Described is a system for online advertising buying. Components of an online ad (the title, the ad copy, the ad image or video, the targeting, and/or the landing page) may be independently scored by the system against a baseline. By giving marketers quantitative feedback on the individual components of an advertising campaign—not just on the overall ads running—this new “scoring” system win allow them to make much more educated choices on individual component types.

Abstract: Described is a system and method for creating and editing a theme of individual widgets through the use of child widgets.

Abstract: A system and method for managing websites through two-way synchronization of the web site builder and a cloud file storage system.

Abstract: Described is a system, method, and product for facilitating a transaction between a buyer and a seller. A buyer searches a data store for an item. The buyer places a bid for the item, the bid including an item name for an item, the item name corresponding to an item identifier, the bid further including a price the buyer wishes to pay for the item. A seller searches the data store for the item. The seller receives a search result identifying the item and the buyer. The seller transmits a notice that the seller wishes to sell the item to the buyer. One or more messages are exchanged via a central server between the buyer and seller to arrange the transaction.