Abstract: The disclosed computer-implemented method may include (1) accessing, by a computing device and from a record stored in an immutable distributed ledger, information describing characteristics of a target audience, (2) ascertaining a target audience member identifier of a target audience member by matching information describing characteristics of the target audience member with the information describing characteristics of the target audience, (3) generating a unique and encrypted secure identifier linking an advertiser identifier to the target audience member identifier, and (4) committing the secure identifier to the immutable distributed ledger as an update transaction to the record. Various other methods, systems, and computer-readable media are also disclosed.

Abstract: The present disclosure is directed toward systems, methods, and non-transitory computer readable media for generating an identity resolution model from a ground truth data set to accurately match users across one or more digital content providers to perform analyses of user activities across the one or more digital content providers. For example, the systems described herein can generate a ground truth data set of known users and utilize the ground truth data set to generate an identity resolution model for one or more digital content providers based on predicted user identities. Furthermore, in one or more embodiments, the systems utilize the identity resolution model to accurately resolve and match user identities between one or more digital content providers and assign universal identifiers to the user identities. Moreover, the disclosed systems can utilize the universal identifiers to provide analytical insights of user actions between the one or more digital content providers.

Abstract: The disclosed computer-implemented method for securing data on blockchains may include receiving a smart contract from a third-party for a designated party and a data set, transmitting, to a network of nodes, a request to add the smart contract and the data set to an immutable distributed ledger, receiving a digital signature from the third-party, receiving a digital signature from the designated party, validating the smart contract, the digital signature from the third-party, and the digital signature from the designated party, and in response to validating the smart contract, the digital signature from the third-party and the digital signature from the designated party, adding the smart contract and the data set to the immutable distributed ledger. Various other methods, systems, and computer-readable media are also disclosed.

Abstract: Methods, systems, and apparatus, including computer program products, for measuring strengths of associations between branding content and branding content. In an aspect, branding content associations are collected from sessions of psychometric tools for branding content at client devices. Determined are orders of mention defining an order in which the branding content associations were input at each of the client devices, frequencies of mention for each of the branding content associations, and latencies of mention for each of the branding content associations. One or more of these metrics can be used to determine association strengths for each branding content association.