Abstract: A method of generating revenue for an educational entity having an athletic department includes providing a display supporting structure erected at an accessible location, and arranging for athletes that have associations with the athletic department of the educational entity to each be presented with an option of having a display element customized to present viewable information on the athlete in exchange for a respective financial contribution. In response to receipt of each financial contribution, the display element is customized to display the athlete information thereon, and then supported on the display supporting structure for viewing by passersby. Revenue can be generated in perpetuity, as new athletes entering and later graduating from the educational institution provide an ongoing source of contributors.