Abstract: In one embodiment, a method includes accessing data about past performance of an online advertising campaign with respect to one or more online-advertising metrics; generating a first visualization of the past performance of the online advertising campaign as a function of an independent variable and a second visualization of past bid adjustments for online advertisements in the online advertising campaign corresponding to the past performance of the online advertising campaign as a function of the independent variable; receiving user input from a user specifying future bid adjustments for online advertisements in the online advertising campaign relative to the past bid adjustments as a function of the independent variable; and applying the user input to future bid adjustments for online advertisements in the online advertising campaign relative to the past bid adjustments as a function of the independent variable.

Abstract: In one embodiment, a method includes accessing structured data associated with an online-advertising campaign, wherein the structured data includes header data options and parameter data options; sending to a client device for display an advertising-campaign template that includes text input fields corresponding to the structured data; receiving input from a user of a selection of at least one of the header data options, and for each of the selected header data options, a selection of at least one of the parameter data options; and automatically generating a script that includes the selection of the header data options and the parameter data options, and wherein the script provides instructions to display a particular advertisement on a search-results interface on a webpage.