Abstract: A life like fishing lure includes a transparent hollow body that is shaped like a bait fish, and has composite multiple image photographs of a fish disposed therein, to simulate the appearance of a live fish. The photographs are each composed of at least two images that show the mouth, gills, and fins of the fish in different positions, and are formed using conventional techniques, so that one of the images is viewable from some angles, while the other image is viewable from other angles. This gives the appearance that the photographed fish is actually breathing and swimming as the lure is moved through the water. Additional features of the lure include fluorescent or phosphorescent colored grooves disposed on the top surface thereof to make the lure more visible and a noisemaking rattle to provide an additional attractive effect on fish.