Abstract: Embodiments of the present application provide a user question labeling method and apparatus. By obtaining dialogue data generated by a manual customer service system, determining a target quick response statement corresponding to a target raised question, and then determining, in combination with a correspondence between a preset quick response statement and a user intention label, a target intention label corresponding to the target quick response statement, so as to obtain a correspondence between the target raised question and the target intention label, labeling user intention for a user question is thus achieved and then a generated user intention recognition sample set is applied to a user intention recognition model in an intelligent customer service system.