Abstract: A user elects to view specific content segments (e.g., movie). The user transmits this election and his identity to a displaced server. The server determines the user's demographics from a first database and the content segments from a second database. The server selects advertisements from a third database based upon the user's demographics and the content segments. The content segments and the advertisements are transmitted to the user for viewing. Alternatively, the user's global positioning are determined and advertisements are selected and transmitted to the user in accordance with the positioning and demographics. Further, the advertisements may be selected on the basis of artificial intelligence in the form of the user's behavioral model algorithms. Additionally, a priority may be established among users by determining if each user's demographics match pre-selected factors and by providing user priority on the basis of the number of matched factors for each user.

Abstract: An Internet-based service configured to operate a scavenger hunt in which participants are required to answer questions using information obtained from one or more Web sites visited in response to hints suggesting where such information may be located. Each preceding question must be successfully answered before a next question is presented. Generally, a correct answer requires verification that a respondent visited the Web site at which the information required in the answer is located. This, in turn, may require that the respondent reached the Web site at which the information required in the answer is located through an authorized path including at least one predetermined Web address. Such verification may be achieved by using referring uniform resource locator (URL) information regarding the at least one Web address as a security key to allow access to a location at which the respondent may enter the answer.