Abstract: A system and method for encouraging a customer utilizing a financial card to perform a debit-type financial transaction rather than a credit-type transaction at a merchant. The customer is offered a price-per-unit (PPU) discount for fuel as a reward for performing the debit-type financial transaction. A point-of-sale (POS) system at the merchant determines that the customer performed the debit-type transaction, and stores the PPU discount and a customer identifier in a Discounts-Earned database. When the customer initiates a subsequent purchase of fuel, at the merchant or a different retail fueling merchant, a fuel dispenser retrieves the PPU discount from the database, discounts the posted price of the fuel by the PPU discount, and dispenses fuel to the customer at the reduced price.

Abstract: A computer-implemented system and method of influencing customer behavior. The customer is offered a price-per-unit (PPU) discount for fuel as a reward for performing a predefined action. A point-of-sale (POS) system at a merchant determines that the customer performed the predefined action, and stores the PPU discount and a customer identifier in a Discounts-Earned database. When the customer initiates a subsequent purchase of fuel, at the merchant or a different retail fueling merchant, a fuel dispenser controller retrieves the PPU discount from the database, discounts the posted price of the fuel by the PPU discount, and causes the dispenser to dispense fuel to the customer at the reduced price. A redeemed discounts calculator multiplies the PPU discount by the number of units purchased in the fueling transaction, and a clearing mechanism allocates the redeemed discount between the merchant and the retail fueling merchant.

Abstract: A system and method for providing a price-per-unit (PPU) discount on fuel to a customer who purchases at least one cross-marketed product or service. A first PPU discount is awarded to the customer based on a purchase by the customer of a first cross-marketed product or service. A customer identification is assigned to the customer, the first discount amount is stored in a discounts issued database that associates the first discount amount with the customer identification. Additional PPU discounts may be added to the first discount if the customer purchases additional cross-marketed products or services. When the customer inputs the customer identification in a subsequent transaction, the PPU discount is retrieved from the database, and is used to reduce the PPU of the fuel.

Abstract: A method of providing multiple level, price-per-unit (PPU) discounts on gasoline to a customer who purchases at least one cross-marketed product. The customer is awarded a first PPU discount on the gasoline based on a purchase by the customer of a first cross-marketed product, and is awarded a second PPU discount based on the purchase of a second cross-marketed product. The first discount is then added to the second discount to determine a total PPU discount, and a paper receipt is printed for the customer with a customer identification and a transaction identification encoded in a bar code thereon. The total discount is stored in a discounts issued database. The customer then scans the encoded bar code with a bar code scanner at a gasoline dispenser to redeem the discount. The total discount is retrieved from the discounts issued database, and the gasoline station then reduces the price-per-unit-volume of the gasoline by an amount equal to the total discount.