Abstract: An apparatus providing interactive content includes an input interface configured to sense an input of a user, a display configured to output a video, at least one memory configured to store instructions for performing a certain operation, and at least one processor operably connected to the at least one memory and configured to execute the instructions. The processor provides, when a plurality of animation units including object information for specifying an object to be output in the video and driving information for defining motion of the object are played, interactive content played by the object moving according to the driving information to a user, receives information of the user to be reflected in the interactive content, inserts the information of the user to a part of the object information, and plays at least one of the plurality of animation units to play the interactive content.

Abstract: A method for generating a storybook includes generating metadata including shape information which is a predefined value for specifying a shape that a character model has in each of scenes in which a character of storybook content appears, receiving a facial image of a user, generating a user model based on a user face by applying texture information of the facial image to the character, generating a model image of the user model having a predefined shape in each of the scenes by reflecting shape information predefined in each of the scenes into the user model, and generating a file printable on a certain actual object to include at least one of the model images.

Abstract: An apparatus providing interactive content includes an input interface configured to sense an input of a user, a display configured to output a video, at least one memory configured to store instructions for performing a certain operation, and at least one processor operably connected to the at least one memory and configured to execute the instructions. The processor provides, when a plurality of animation units including object information for specifying an object to be output in the video and driving information for defining motion of the object are played, interactive content played by the object moving according to the driving information to a user, receives information of the user to be reflected in the interactive content, inserts the information of the user to a part of the object information, and plays at least one of the plurality of animation units to play the interactive content.