Abstract: Various methods, systems and apparatus for displaying online advertising content associated with a point-of-interest (“POI”) in a digital mapping system, are disclosed. One such method may include detecting a change in the zoom level of an electronic map displayed on a computing device (e.g. desktop/laptop, smart phone, etc. operation on Windows®, Linux®, Mac OS®, iOS®, Android®, etc.) determining if the new zoom-level is at a pre-determined zoom level (e.g. at maximum zoom), identifying a POI on the map, retrieving advertisement content associated with the POI (“POI advertisement content”) and displaying the POI advertisement content. A POI may be a specific point of interest; or, an entire geographic region of a map displayed at a high zoom level. The method may further include detecting a change in the zoom, or pan, of the digital map while POI advertisement content is displayed, and removing or repositioning the POI advertisement content in response.