Abstract: A method, executed on a processor, for computing potential revenue from video program views, includes receiving ad availabilities in video programs; receiving an identification of each of one or more ad requests based on an ad availability in a video program, each ad request defined by one or more factors i and an ad format m of an ad requested, the ad requests defining the video program as one or more monetizable views; receiving, or each of the one or more factors i, a revenue term; and determining, based on the ad format m and the revenue term, total potential revenue from an advertisement served in the ad availability.