Patents by Inventor Gabriel Malca

Gabriel Malca has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 10110705
    Abstract: A system and method is described herein for providing alternate software in response to a request for software by a user of a client device. The method may include receiving data associated with a request for content from a client device. The data associated with the request for content may be parsed by a processor, and then the processor may determine whether the parsed data is associated with a request for initial software. If the parsed data is associated with the request for initial software, the processor may substitute the request for initial software with an alternate request for alternate software, which is different from the initial software. Finally, the alternate request for alternate software may be sent or displayed to the client device so that the user may then be redirected to a location to download the alternate software or request a download of the alternate software.
    Type: Grant
    Filed: February 13, 2015
    Date of Patent: October 23, 2018
    Assignee: Red Spark, LP
    Inventor: Gabriel Malca
  • Publication number: 20180101507
    Abstract: Methods, systems, and apparatuses are described herein for bypassing ad-blocking technology. The anti-ad-blocking system described herein may create a Binary Large Object (BLOB) object that includes HyperText Markup Language (HTML) code to be executed. An object uniform resource locator (URL) may be created that references the HTML code. The anti-ad-blocking system may create an iframe at a location on an HTML document, corresponding to the location where advertising content should be displayed on a webpage, to render content and set the source of the iframe to the object URL. Then, when the HTML code is executed, a request for content may be sent and the received content may be rendered via a web browser.
    Type: Application
    Filed: October 10, 2017
    Publication date: April 12, 2018
    Applicant: Red Spark, LP
    Inventor: Gabriel Malca
  • Publication number: 20180012250
    Abstract: Methods, systems, and apparatuses are described herein for managing an optimizing advertising content placement, rendering third party advertising tags, and tracking analytics associated with third party advertising content. The tag management system is a publisher-side platform for native and recommended content that enables publishers to manage their relationships with native advertising partners and optimize their placement of native ads. The global ad tag may detect a location within a HyperText Markup Language (HTML) document, wherein the location is associated with placement of advertising content. A script associated with the advertising content may then be loaded at that location on the HTML document. Analytics associated with the advertising content may then be tracked, and the analytics associated with the advertising content may be reported to a server running the tag management system.
    Type: Application
    Filed: July 7, 2017
    Publication date: January 11, 2018
    Inventors: Gabriel Malca, Steven Berlan
  • Publication number: 20160162949
    Abstract: Methods and apparatuses are described herein for presenting an advertising offer to a user. The presentation of an advertising offer is made via a software application running on the computer or client device of the user. The software application may detect a triggering event, such as a file execution, on the computer or client device of the user. The software application may then suspend execution of an application associated with the triggering event and may then send a request to a server that includes data associated with the user or the suspended/intercepted application. The software application may then receive a response from the server including a determination of whether the advertising offer should be presented to the user, and according to such response may activate a display to display the advertising offer via the user computer or client device. Finally, the software application may then resume the suspended/intercepted application.
    Type: Application
    Filed: September 29, 2015
    Publication date: June 9, 2016
    Applicant: Red Online Marketing Group, LP
    Inventors: Gabriel Malca, Craig Slusher
  • Publication number: 20150234892
    Abstract: A system and method is described herein for providing alternate software in response to a request for software by a user of a client device. The method may include receiving data associated with a request for content from a client device. The data associated with the request for content may be parsed by a processor, and then the processor may determine whether the parsed data is associated with a request for initial software. If the parsed data is associated with the request for initial software, the processor may substitute the request for initial software with an alternate request for alternate software, which is different from the initial software. Finally, the alternate request for alternate software may be sent or displayed to the client device so that the user may then be redirected to a location to download the alternate software or request a download of the alternate software.
    Type: Application
    Filed: February 13, 2015
    Publication date: August 20, 2015
    Inventor: Gabriel Malca