Patents by Inventor Gabriel Nanda

Gabriel Nanda has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • OPTIMIZING ADS BY CUSTOMIZATION FOR A TARGET DEVICE
    Publication number: 20110022464
    Abstract: Computer systems, methods and media for optimizing an advertisement are provided. Creative elements for an ad campaign are received from an advertiser. In response to an ad call from a target device, device information, application information, and user information are accessed. Based on the accessed information and the creative elements of the dynamic creative, a customized ad is created that includes an optimized set of creative elements for the target device and the application such that the user gets an optimized user experience regardless of the target device presenting the ad.
    Type: Application
    Filed: July 21, 2009
    Publication date: January 27, 2011
    Applicant: MICROSOFT CORPORATION
    Inventors: Melissa W. Dunn, Gabriel Nanda, Eric Picard, Eric Brun, Aaron Bird, Rick Bohrer, Dan Schiappa, Alam Ali