Abstract: The present invention relates to methods and systems for offering products on-line and, furthermore, to methods of increasing the amount of time that customers spend reviewing and shopping for products within an on-line environment. According to certain preferred embodiments of the present invention, methods are provided for offering products for sale in an on-line environment, such as within a website. The methods generally comprise (a) providing a customer with a user platform within a terminal, e.g., providing a customer with a website accessible through a networked computer, (b) receiving an instruction from the customer to launch a game module and transmitting the instruction to a server, (c) launching the game module from the server, wherein the game module is operated by the customer using the terminal and unexceptionally results in and provides the customer with an awarded discount, and (d) offering the customer an option to purchase a product for a price that is reduced by the awarded discount.