Abstract: A digital marketing automation system includes a server including a processor. The processor is configured to, in a data collection phase, after an initializing command from a user receive business information of the user from websites, receive customer information from point of sales systems, and generate a customer database of selectable customers. The processor is configured to, in a connection phase, receive input designating services utilized by the user for customer interactions, connect data input from the point of sales systems and services for customer interactions as customer engagement data and store the customer engagement data in a customer database, and receive continuous customer engagement data. The processor is configured to, in a building phase, receive input specifying at least one available product or service of the business, generate customized offers, and generate a promotional schedule for promotional material including the customized offers to be sent to the selectable customers.