Abstract: A coupon distribution and redemption system obtains coupons from retail product manufacturers or retailers, and also obtains customer relations management data that indicates the buying patterns or preferences of retail customers. A coupon management system generates targeted offers that can be targeted at individual groups of customers or individual customers, based on a wide variety of preferences, buying patterns and even geographic location. The coupon management system then transmits coupon images, representing coupons related to the targeted offers, to the mobile devices of the users to which the offer is targeted. The user can then select individual coupons for redemption at a retail location. Once selected, a barcode corresponding to a selected coupon is rendered so that it can be identified by a scanner.