Abstract: An apparatus arranged to insert accompanying information into a multimedia signal, the apparatus constituted of: a multimedia receiver; a point of interest (POI) identifier arranged to identify a POI in the received multimedia signal responsive to content of the received multimedia signal; an inserter arranged to insert accompanying information into the received multimedia signal responsive to an output of the POI identifier; an output device arranged to transmit the output of the inserter to a display device, the identification, insertion and output being contemporaneous with the receiving; a server; a user gesture signal receiver arranged to receive a signal responsive to a user gesture; and a communication device, wherein the inserted accompanying information encourages a user to perform a gesture with a device in communication with the user gesture signal receiver, and wherein the communication device is arranged to transmit the received signal responsive to the user gesture.

Abstract: A method of inserting information into multi-media data, the method constituted of: retrieving multimedia data from at least one multimedia storage device; extracting identifying parameters from the retrieved multimedia data; responsive to the extracted identifying parameters, identifying a particular one of a plurality of accompanying records associated with the retrieved multimedia data; creating synchronization information for the identified accompanying record; inserting the identified particular accompanying record into the retrieved multimedia data responsive to the created synchronization information; and outputting the retrieved multimedia data comprising the inserted identified particular accompanying record.