Abstract: Advertising segments are valued and placed on a platform based on competitive bidding. Publishers having available advertising space allow access to the space via an intermediary. The intermediary accepts bids from potential advertisers, ranks the bids and awards allocated segments to the bidders according to the rankings. Payments for the placement of advertising may be made on a per-display basis, on a per click-through or on a per transaction basis. Advertisers will have some level of access to the advertising space. The higher the bid amount, then the higher percentage of access is given to the advertising space for an advertiser's advertisements.

Abstract: Disclosed are methods for valuing and placing advertising segments on the basis of competitive bidding. Publishers having available ad space make that space (segments) available to an intermediary. The intermediary accepts bids from potential advertisers, ranks the bids and awards advertising segments to the bidders according to the rankings. Payments for the placement of advertising may be made on a per-display basis, or on a per click-through or per transaction basis for internet applications. Under these methods, virtually every advertiser will have some level of access to the available ad space. The intermediary continuously updates its lists of available ad space according to numbers and amounts of bids so that, over time, the lists themselves are representative of the rankings of the most popular ad space. The intermediary also continuously organizes and updates the advertising material it receives according to subject matter for access by potential consumers.