Abstract: Embodiments are directed to managing viewer entered comments about a specific word, phrase, picture, or other multimedia content, such as a picture, sound, or video clip, in an article, document, and/or a web page. A document is presented to a viewer, wherein the document includes special highlighting (e.g., font type/size, underlining, colors, and the like) of certain portions of the document defining one or more target objects. The highlighted portions are determined for the viewer according to a plurality of unique lists of target objects defined by an author of the multimedia content. The viewer selects the target object and a list of recent comments related specifically to the selected target object is displayed. The viewer may also enter comments directly related to the same or a different target object. Advertisements related to the target objects may be displayed to the user when the user selects the target object.

Abstract: Embodiments are directed to managing viewer entered comments about a specific word, phrase, picture, or other multimedia content, such as a picture, sound, or video clip, in an article, document, and/or a web page. A document is presented to a viewer, wherein the document includes special highlighting (e.g., font type/size, underlining, colors, and the like) of certain portions of the document defining one or more target objects. The highlighted portions are determined for the viewer according to a plurality of unique lists of target objects defined by an author of the multimedia content. The viewer selects the target object and a list of recent comments related specifically to the selected target object is displayed. The viewer may also enter comments directly related to the same or a different target object. Advertisements related to the target objects may be displayed to the user when the user selects the target object.