Patents by Inventor Ganapa Sashidhara Murthy

Ganapa Sashidhara Murthy has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 11587029
    Abstract: A method for product compliance includes receiving, at data processing hardware, a planogram defining a representative placement of a product on a display shelf and receiving at least one image from an imaging device having a field of view arranged to capture a top surface of the display shelf. The method also includes determining whether the product is disposed on the display shelf based on the at least one image. When the product is disposed on the display shelf, the method includes determining an actual placement of the product on the display shelf and comparing the actual placement of the product to the representative placement of the product defined by the planogram. The method further includes determining a planogram compliance based on the comparison of the actual placement of the product to the representative placement of the product and communicating the planogram compliance to a network.
    Type: Grant
    Filed: March 20, 2020
    Date of Patent: February 21, 2023
    Assignee: Kellogg Company
    Inventors: Ganapa Sashidhara Murthy, Daniel Brian Yousef, Eric Kanagy
  • Patent number: 11227307
    Abstract: A method includes receiving a user identifier and instructing display systems to display media content based on the user identifier. Each display system has a corresponding screen. The method also includes receiving image data from an imaging system configured to have a field of view arranged to capture images of a user. The method further includes determining gaze characteristics of the user including a gaze target of the user. The method further includes determining whether the gaze target corresponds to one of the screens. When the gaze target corresponds to one of the screens, the method includes determining a time period of gaze engagement with the corresponding screen. The method also includes storing at least one of the gaze characteristics and the media content or an identifier of the media content displayed on the screen corresponding to the gaze target.
    Type: Grant
    Filed: April 9, 2020
    Date of Patent: January 18, 2022
    Assignee: Kellogg Company
    Inventors: Gustav Hoffman, Ganapa Sashidhara Murthy
  • Patent number: 10991006
    Abstract: A method for transmitting a campaign notification message to a shopper mobile computing device includes receiving a condition set from a computing device corresponding to a user for generating the campaign notification message. The condition set includes a defined campaign type, at least one proximity detection device activated by the user and at least one proximity-based delivery parameter indicating campaign content related to the defined campaign type, wherein the campaign content is associated with a corresponding range of proximities in relation to the activated proximity detection device. The method also includes receiving proximity information from the shopper mobile computing device indicating a proximity of the shopper mobile computing device in relation to the activated proximity detection device.
    Type: Grant
    Filed: June 17, 2019
    Date of Patent: April 27, 2021
    Assignee: Kellogg Company
    Inventor: Ganapa Sashidhara Murthy
  • Publication number: 20200242659
    Abstract: A method for media content tracking is disclosed. The method includes receiving a user identifier and instructing display systems to display media content based on the user identifier. Each display system has a corresponding screen. The method also includes receiving image data from an imaging system configured to have a field of view arranged to capture images of a user. The method further includes determining gaze characteristics of the user including a gaze target of the user. The method further includes determining whether the gaze target corresponds to one of the screens. When the gaze target corresponds to one of the screens, the method includes determining a time period of gaze engagement with the corresponding screen. The method also includes storing at least one of the gaze characteristics and the media content or an identifier of the media content displayed on the screen corresponding to the gaze target.
    Type: Application
    Filed: April 9, 2020
    Publication date: July 30, 2020
    Applicant: Kellogg Company
    Inventors: Gustav Hoffman, Ganapa Sashidhara Murthy
  • Publication number: 20200219046
    Abstract: A method for product compliance includes receiving, at data processing hardware, a planogram defining a representative placement of a product on a display shelf and receiving at least one image from an imaging device having a field of view arranged to capture a top surface of the display shelf. The method also includes determining whether the product is disposed on the display shelf based on the at least one image. When the product is disposed on the display shelf, the method includes determining an actual placement of the product on the display shelf and comparing the actual placement of the product to the representative placement of the product defined by the planogram. The method further includes determining a planogram compliance based on the comparison of the actual placement of the product to the representative placement of the product and communicating the planogram compliance to a network.
    Type: Application
    Filed: March 20, 2020
    Publication date: July 9, 2020
    Applicant: Kellogg Company
    Inventors: Ganapa Sashidhara Murthy, Daniel Brian Yousef, Eric Kanagy
  • Patent number: 10650405
    Abstract: A method for media content tracking is disclosed. The method includes receiving a user identifier and instructing display systems to display media content based on the user identifier. Each display system has a corresponding screen. The method also includes receiving image data from an imaging system configured to have a field of view arranged to capture images of a user. The method further includes determining gaze characteristics of the user including a gaze target of the user. The method further includes determining whether the gaze target corresponds to one of the screens. When the gaze target corresponds to one of the screens, the method includes determining a time period of gaze engagement with the corresponding screen. The method also includes storing at least one of the gaze characteristics and the media content or an identifier of the media content displayed on the screen corresponding to the gaze target.
    Type: Grant
    Filed: March 21, 2017
    Date of Patent: May 12, 2020
    Assignee: Kellogg Company
    Inventors: Gustav Hoffman, Ganapa Sashidhara Murthy
  • Patent number: 10643177
    Abstract: A method for product compliance includes receiving, at data processing hardware, a planogram defining a representative placement of a product on a display shelf and receiving at least one image from an imaging device having a field of view arranged to capture a top surface of the display shelf. The method also includes determining whether the product is disposed on the display shelf based on the at least one image. When the product is disposed on the display shelf, the method includes determining an actual placement of the product on the display shelf and comparing the actual placement of the product to the representative placement of the product defined by the planogram. The method further includes determining a planogram compliance based on the comparison of the actual placement of the product to the representative placement of the product and communicating the planogram compliance to a network.
    Type: Grant
    Filed: March 21, 2017
    Date of Patent: May 5, 2020
    Assignee: Kellogg Company
    Inventors: Ganapa Sashidhara Murthy, Daniel Brian Yousef
  • Publication number: 20190303969
    Abstract: A method for transmitting a campaign notification message to a shopper mobile computing device includes receiving a condition set from a computing device corresponding to a user for generating the campaign notification message. The condition set includes a defined campaign type, at least one proximity detection device activated by the user and at least one proximity-based delivery parameter indicating campaign content related to the defined campaign type, wherein the campaign content is associated with a corresponding range of proximities in relation to the activated proximity detection device. The method also includes receiving proximity information from the shopper mobile computing device indicating a proximity of the shopper mobile computing device in relation to the activated proximity detection device.
    Type: Application
    Filed: June 17, 2019
    Publication date: October 3, 2019
    Applicant: Kellogg Company
    Inventor: Ganapa Sashidhara Murthy
  • Patent number: 10366416
    Abstract: A method for transmitting a campaign notification message to a shopper mobile computing device includes receiving a condition set from a computing device corresponding to a user for generating the campaign notification message. The condition set includes a defined campaign type, at least one proximity detection device activated by the user and at least one proximity-based delivery parameter indicating campaign content related to the defined campaign type, wherein the campaign content is associated with a corresponding range of proximities in relation to the activated proximity detection device. The method also includes receiving proximity information from the shopper mobile computing device indicating a proximity of the shopper mobile computing device in relation to the activated proximity detection device.
    Type: Grant
    Filed: April 30, 2015
    Date of Patent: July 30, 2019
    Assignee: Kellogg Company
    Inventor: Ganapa Sashidhara Murthy
  • Publication number: 20180276596
    Abstract: A method for product compliance includes receiving, at data processing hardware, a planogram defining a representative placement of a product on a display shelf and receiving at least one image from an imaging device having a field of view arranged to capture a top surface of the display shelf. The method also includes determining whether the product is disposed on the display shelf based on the at least one image. When the product is disposed on the display shelf, the method includes determining an actual placement of the product on the display shelf and comparing the actual placement of the product to the representative placement of the product defined by the planogram. The method further includes determining a planogram compliance based on the comparison of the actual placement of the product to the representative placement of the product and communicating the planogram compliance to a network.
    Type: Application
    Filed: March 21, 2017
    Publication date: September 27, 2018
    Applicant: Kellogg Company
    Inventors: Ganapa Sashidhara Murthy, Daniel Brian Yousef
  • Publication number: 20180276706
    Abstract: A method for media content tracking is disclosed. The method includes receiving a user identifier and instructing display systems to display media content based on the user identifier. Each display system has a corresponding screen. The method also includes receiving image data from an imaging system configured to have a field of view arranged to capture images of a user. The method further includes determining gaze characteristics of the user including a gaze target of the user. The method further includes determining whether the gaze target corresponds to one of the screens. When the gaze target corresponds to one of the screens, the method includes determining a time period of gaze engagement with the corresponding screen. The method also includes storing at least one of the gaze characteristics and the media content or an identifier of the media content displayed on the screen corresponding to the gaze target.
    Type: Application
    Filed: March 21, 2017
    Publication date: September 27, 2018
    Applicant: Kellogg Company
    Inventors: Gustav Hoffman, Ganapa Sashidhara Murthy
  • Publication number: 20160321696
    Abstract: A method for transmitting a campaign notification message to a shopper mobile computing device includes receiving a condition set from a computing device corresponding to a user for generating the campaign notification message. The condition set includes a defined campaign type, at least one proximity detection device activated by the user and at least one proximity-based delivery parameter indicating campaign content related to the defined campaign type, wherein the campaign content is associated with a corresponding range of proximities in relation to the activated proximity detection device. The method also includes receiving proximity information from the shopper mobile computing device indicating a proximity of the shopper mobile computing device in relation to the activated proximity detection device.
    Type: Application
    Filed: April 30, 2015
    Publication date: November 3, 2016
    Applicant: Kellogg Company
    Inventor: Ganapa Sashidhara Murthy
  • Patent number: D837576
    Type: Grant
    Filed: March 23, 2017
    Date of Patent: January 8, 2019
    Assignee: Kellogg Company
    Inventors: Ganapa Sashidhara Murthy, Daniel Brian Yousef
  • Patent number: D841372
    Type: Grant
    Filed: July 16, 2018
    Date of Patent: February 26, 2019
    Assignee: Kellogg Company
    Inventors: Ganapa Sashidhara Murthy, Daniel Brian Yousef