Abstract: Provided are a system and method for configuring a graphical editor interface for generating asset models of physical assets. The graphical editor may also be used to convert a format of an asset model from one format to another format with a simple request from a user or even automatically. In one example, the method includes receiving asset model configuration information corresponding to a physical asset, configuring the graphical editor interface based on the asset model configuration information, the graphical editor interface including an editor and a palette that includes elements capable of being added to the editor to build asset models, wherein the elements in the palette are dynamically populated based on attributes included in the asset model configuration information, and displaying the graphical editor interface via a display.