Abstract: A system and method for facilitating decision making in scenario development and providing for optimization of future scenarios depending upon predetermined factors is provided. Qualitative and quantitative factors are provided for establishing a model and providing results that can include one or more bubble charts and other displays. Upon review of the results one or more users can modify the factors that comprise the model and reconcile qualitative results against quantitative results. One or more alternative scenarios can be developed and reviewed by one or more users thereby facilitating the decision making process of choosing an optimal scenario.