Abstract: A method and a system for implementing interactive advertisements, and an advertisement client terminal in a terminal equipment are provided. The method for implementing interactive advertisements includes: receiving, by an advertisement client terminal, a request message sent by a service client terminal, in which the request message is configured to request information interaction with a third party platform publishing advertisements; acquiring, by the advertisement client terminal, contact information of the third party platform according to the request message; and triggering, by the advertisement client terminal, a terminal communication module to perform information interaction with the third party platform according to the contact information of the third party platform.

Abstract: A method, system, and device for selecting advertisement contents are provided. The method for selecting advertisement contents includes: receiving an advertisement request carrying advertisement request parameters; matching the advertisement request parameters with advertisement description information including a version field; and returning the matched advertisement description information, the matched version field in the advertisement description information, and an advertisement content corresponding to the matched advertisement description information. An advertisement includes multiple versions of advertisement description information, which enhances the flexibility in advertisement description and increases the opportunity of selecting and presenting the advertisement to users, thereby maximizing the benefit of the advertiser, saving the storage space, and reducing the amount of data transmission.

Abstract: The embodiments of the present invention disclose an advertisement measuring and reporting system and method. The system includes an advertisement client adapted to communicate with an advertisement server about advertisement; the advertisement client is adapted to obtain user interactions with advertisement, process the user interactions with advertisement according to an advertisement metrics policy, and report the processed user interactions with advertisement to the advertisement server; and the advertisement server is adapted to collect the processed user interactions with advertisement. Meanwhile, the embodiment of the present invention also provides a terminal, an advertisement client, an advertisement server, an advertisement measuring and reporting method and an advertisement interaction record collection method.

Abstract: A battery latching mechanism for securing a battery includes a resisting block, at least one elastic member, and a lower body section. The lower body section comprises two latch arms. The battery is received in the lower body section and latched between the two latch arms. The resisting block is slidably received in the lower body section. when the resisting block is slid relative to the lower body section to move apart the latch arms, the battery is released from between the latch arms, and ejected out of the lower body section compressed by the elastic member.

Abstract: A method for pushing messages includes: categorizing a first information according to a first category set, creating a first mapping relation between the first information and a category in the first category set; categorizing a second information sent by a message source according to a second category set, and creating a second mapping relation between the message source that sends the second information and a category in the second category set; sorting out each category in the second category set that matches the corresponding category in the first category set which is in the first mapping relation with the first information according to the relation between the first category in the first category set and the second category in the second category set, and determining the corresponding message source according to the second mapping relation; and pushing the first information to the determined corresponding message source.

Abstract: A method for implementing dynamic groups includes: receiving a roam notification message of a roaming user, wherein the roam notification message includes location information; finding pal information that matches the location information carried in the roam notification message from an address book of the user; and creating a group according to the matching pal information. The method creates a group for the user dynamically according to the roam location of the user. Through the dynamic group, the user in the roaming state obtains the information on the pals in the roam area quickly, and contacts the pals conveniently and quickly. Therefore, the user experience is improved and operators may implement value-added services based on the dynamic group. A device for implementing dynamic groups is also disclosed.

Abstract: A method for accessing user data and a profile management server (PMS) to resolve the inability of prior arts are disclosed to support both the associated access between user profiles and the distributed data access mechanism. The method for accessing user data includes: a PMS receives an associated data access request message from a requestor, determines a target associated user set after determining that the requestor is allowed to perform associated access to a source user, and converts the associated data access request into a data access request directed to each target associated user; and the PMS authenticates the data access request directed to each target associated user respectively and provides related data according to the authentication result. The PMS includes an authorization rule storage module, a control module, an association processing module and an association storage module.

Abstract: A method for generating user attribute information includes: receiving event information which carries a time range, a space range and an event ID of an event; collecting users compliant with preset conditions according to the time range and space range in the event information to form a user collection; obtaining extended attributes of the event from the event information corresponding to the event ID; and generating attribute information of the users in the user collection correlated with the event according to the extended attributes of the event. An apparatus for generating user attribute information is also provided. The technical solution of the present invention reflects the characteristic attributes of the user accurately.

Abstract: An information issuing system, a public media information issuing system, and an information issuing method are provided, in which the information issuing method includes: collecting the user ID of every user who enters the service region of the public media information issuing system; acquiring the corresponding behavior character information of the user ID; integrating the behavior character information and selecting the corresponding information to be issued based on the integrated behavior character information; and issuing the selected information. Using the present disclosure, it can locate the information interested by the user to issue to the user fast and expediently.