Abstract: An apparatus for performing product matching may include: a processor configured to receive a search as product item for searching for a catalog product that matches a target product; classify the target product in a product taxonomy tree including a plurality of taxonomy nodes, by identifying a taxonomy node to which the target product belongs, among the taxonomy nodes; obtain product data associated with the target product from an internal source and an external source and measure data quality; extract attributes from the product data based on a machine learning model; validate the attribute in response to the attribute corresponding to defined mandatory attribute of the taxonomy node to which the target product belongs, and provide a search result based on the validated attributes; re-rank searched results governed by relevancy score and display matched set of products to the customer above defined re-rank confidence score.