Patents by Inventor Gaofeng Zhao

Gaofeng Zhao has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20240354839
    Abstract: A method and system for adjusting ads auction using predicted user responses to an in-ad survey is provided. The method includes (1) providing a content item associated with an actionable object, which when selected, causes a computing device to present a plurality of interactive elements each corresponding to a different one of a plurality of reasons for restricting the content item; (2) receiving, from the computing device, data indicating a particular reason, of the plurality of reasons, for restricting the content item, and the particular reason corresponding to a particular interactive element, of the plurality of interactive elements, that was selected by the user; and (3) updating, using the received data, a content selection model for selecting content items, wherein the content selection model is associated with the user.
    Type: Application
    Filed: July 2, 2024
    Publication date: October 24, 2024
    Inventors: Shilpa Arora, Colin McCulloch, Niyati Yagnik, Creighton Thomas, Manohar Prabhu, Timothy Lipus, Michael Eugene Aiello, Yi Zhang, Ajay Kumar Bangla, Bahman Rabii, Gaofeng Zhao, Yingwei Cui
  • Patent number: 12062085
    Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.
    Type: Grant
    Filed: October 19, 2020
    Date of Patent: August 13, 2024
    Assignee: GOOGLE LLC
    Inventors: Shilpa Arora, Colin McCulloch, Niyati Yagnik, Creighton Thomas, Manohar Prabhu, Timothy Lipus, Michael Eugene Aiello, Yi Zhang, Ajay Kumar Bangla, Bahman Rabii, Gaofeng Zhao, Yingwei Cui
  • Patent number: 11989755
    Abstract: Systems and methods of evaluating information in a computer network environment are provided. A data processing system can obtain or receive a content placement criterion, such as a keyword, associated with a content item and can determine a quality metric of the content placement criterion. The data processing system can identify a candidate content placement criterion and expand placement criteria associated with the content item to include the content placement criterion and the candidate content placement criterion based at least in part on an evaluation of the quality metric of the content placement criterion. The data processing system can expand placement criteria based in part on a throttling parameter. The data processing system can identify a correlation between a document and the placement criteria to identify appropriate content items for the document.
    Type: Grant
    Filed: August 1, 2022
    Date of Patent: May 21, 2024
    Assignee: Google LLC
    Inventors: Gaofeng Zhao, Yingwei Cui, Hui Tan, Bahman Rabii, Wei Chai
  • Publication number: 20230385868
    Abstract: Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for providing network activity performance data in a content infrastructure. Instructions stored in the system or apparatus, when executed by processors, cause the processors to: identify a content item provided by a content provider device; calculate a set of keyword scores for the set of keywords, each keyword score calculated to measure a relationship between a semantic word cluster of the keyword and a semantic word cluster of an other content for which the content item was previously selected; determine an effect that a particular keyword of the set of keywords has on the online content selection process based on the set of keyword scores; generate a report indicating the effect that the particular keyword has on the online content selection process; and provide, via a network, the report to a client device.
    Type: Application
    Filed: August 11, 2023
    Publication date: November 30, 2023
    Inventors: Gaofeng Zhao, Ping Fu
  • Patent number: 11763339
    Abstract: Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for advertisement keyword scoring. A processing circuit receives a request for an advertisement to be provided to a user during a user session. The advertisement is to be provided alongside other content that is associated with a first plurality of keywords. A processing circuit identifies a plurality of advertisements based on the first plurality of keywords. Each of the plurality of advertisements are associated with a second plurality of keywords. The processing circuit calculates a keyword score for each of the second plurality of keywords for each of the plurality of advertisements. Based on the keyword score, one of the keywords for each of the plurality of the plurality of advertisements is selected. Based on a comparison of the selected keywords, the advertisement to be provided to the user is selected.
    Type: Grant
    Filed: March 19, 2020
    Date of Patent: September 19, 2023
    Assignee: GOOGLE LLC
    Inventors: Gaofeng Zhao, Ping Fu
  • Patent number: 11630041
    Abstract: The invention discloses a method for obtaining the geometrical and mechanical parameters of rock samples and a holographic scanning system thereof, wherein the system includes an observation mechanism, a multi-scale penetration mechanism, a grinding mechanism, a rock sample installation mechanism arranged on a three-axis precision motion platform, and an industrial computer controlling the operation mode of each mechanism of the platform Indentation/rotary penetration test, pulse echo signal acquisition, three-dimensional surface topography reconstruction, layer by layer grinding and repeated experiments are carried out. The geometric parameters and corresponding mechanical field parameters are obtained by spatial interpolation of the three-dimensional parameter lattice accumulated by several layers of single-layer rock parameters. The holographic scanning system and method can obtain the real spatial distribution of various media in rock samples.
    Type: Grant
    Filed: January 15, 2021
    Date of Patent: April 18, 2023
    Assignee: Tianjin University
    Inventors: Gaofeng Zhao, Yiming Li
  • Patent number: 11430003
    Abstract: Systems and methods of evaluating information in a computer network environment are provided. A data processing system can obtain or receive a content placement criterion, such as a keyword, associated with a content item and can determine a quality metric of the content placement criterion. The data processing system can identify a candidate content placement criterion and expand placement criteria associated with the content item to include the content placement criterion and the candidate content placement criterion based at least in part on an evaluation of the quality metric of the content placement criterion. The data processing system can expand placement criteria based in part on a throttling parameter. The data processing system can identify a correlation between a document and the placement criteria to identify appropriate content items for the document.
    Type: Grant
    Filed: February 3, 2021
    Date of Patent: August 30, 2022
    Assignee: Google LLC
    Inventors: Gaofeng Zhao, Yingwei Cui, Hui Tan, Bahman Rabii, Wei Chai
  • Publication number: 20210223153
    Abstract: The invention discloses a method for obtaining the geometrical and mechanical parameters of rock samples and a holographic scanning system thereof, wherein the system includes an observation mechanism, a multi-scale penetration mechanism, a grinding mechanism, a rock sample installation mechanism arranged on a three-axis precision motion platform, and an industrial computer controlling the operation mode of each mechanism of the platform Indentation/rotary penetration test, pulse echo signal acquisition, three-dimensional surface topography reconstruction, layer by layer grinding and repeated experiments are carried out. The geometric parameters and corresponding mechanical field parameters are obtained by spatial interpolation of the three-dimensional parameter lattice accumulated by several layers of single-layer rock parameters. The holographic scanning system and method can obtain the real spatial distribution of various media in rock samples.
    Type: Application
    Filed: January 15, 2021
    Publication date: July 22, 2021
    Applicant: Tianjin University
    Inventors: Gaofeng ZHAO, Yiming LI
  • Patent number: 10943259
    Abstract: Systems and methods of evaluating information in a computer network environment are provided. A data processing system can obtain or receive a content placement criterion, such as a keyword, associated with a content item and can determine a quality metric of the content placement criterion. The data processing system can identify a candidate content placement criterion and expand placement criteria associated with the content item to include the content placement criterion and the candidate content placement criterion based at least in part on an evaluation of the quality metric of the content placement criterion. The data processing system can expand placement criteria based in part on a throttling parameter. The data processing system can identify a correlation between a document and the placement criteria to identify appropriate content items for the document.
    Type: Grant
    Filed: April 19, 2019
    Date of Patent: March 9, 2021
    Assignee: Google LLC
    Inventors: Gaofeng Zhao, Yingwei Cui, Hui Tan, Bahman Rabii, Wei Chai
  • Publication number: 20210035207
    Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.
    Type: Application
    Filed: October 19, 2020
    Publication date: February 4, 2021
    Applicant: Google LLC
    Inventors: Shilpa Arora, Colin McCulloch, Niyati Yagnik, Creighton Thomas, Manohar Prabhu, Timothy Lipus, Michael Eugene Aiello, Yi Zhang, Ajay Kumar Bangla, Bahman Rabii, Gaofeng Zhao, Yingwei Cui
  • Patent number: 10817931
    Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.
    Type: Grant
    Filed: February 20, 2019
    Date of Patent: October 27, 2020
    Assignee: Google LLC
    Inventors: Shilpa Arora, Colin McCulloch, Niyati Yagnik, Creighton Thomas, Manohar Prabhu, Timothy Lipus, Michael Eugene Aiello, Yi Zhang, Ajay Kumar Bangla, Bahman Rabii, Gaofeng Zhao, Yingwei Cui
  • Publication number: 20200219127
    Abstract: Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for advertisement keyword scoring. A processing circuit receives a request for an advertisement to be provided to a user during a user session. The advertisement is to be provided alongside other content that is associated with a first plurality of keywords. A processing circuit identifies a plurality of advertisements based on the first plurality of keywords. Each of the plurality of advertisements are associated with a second plurality of keywords. The processing circuit calculates a keyword score for each of the second plurality of keywords for each of the plurality of advertisements. Based on the keyword score, one of the keywords for each of the plurality of the plurality of advertisements is selected. Based on a comparison of the selected keywords, the advertisement to be provided to the user is selected.
    Type: Application
    Filed: March 19, 2020
    Publication date: July 9, 2020
    Applicant: Google LLC
    Inventors: Gaofeng ZHAO, Ping FU
  • Patent number: 10614483
    Abstract: Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for advertisement keyword scoring. A processing circuit receives a request for an advertisement to be provided to a user during a user session. The advertisement is to be provided alongside other content that is associated with a first plurality of keywords. A processing circuit identifies a plurality of advertisements based on the first plurality of keywords. Each of the plurality of advertisements are associated with a second plurality of keywords. The processing circuit calculates a keyword score for each of the second plurality of keywords for each of the plurality of advertisements. Based on the keyword score, one of the keywords for each of the plurality of the plurality of advertisements is selected. Based on a comparison of the selected keywords, the advertisement to be provided to the user is selected.
    Type: Grant
    Filed: September 29, 2017
    Date of Patent: April 7, 2020
    Assignee: Google LLC
    Inventors: Gaofeng Zhao, Ping Fu
  • Publication number: 20190180357
    Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.
    Type: Application
    Filed: February 20, 2019
    Publication date: June 13, 2019
    Applicant: Google LLC
    Inventors: Shilpa Arora, Colin McCulloch, Niyati Yagnik, Creighton Thomas, Manohar Prabhu, Timothy Lipus, Michael Eugene Aiello, Yi Zhang, Ajay Kumar Bangla, Bahman Rabii, Gaofeng Zhao, Yingweii Cui
  • Patent number: 10311472
    Abstract: Systems and methods of evaluating information in a computer network environment are provided. A data processing system can obtain or receive a content placement criterion, such as a keyword, associated with a content item and can determine a quality metric of the content placement criterion. The data processing system can identify a candidate content placement criterion and expand placement criteria associated with the content item to include the content placement criterion and the candidate content placement criterion based at least in part on an evaluation of the quality metric of the content placement criterion. The data processing system can expand placement criteria based in part on a throttling parameter. The data processing system can identify a correlation between a document and the placement criteria to identify appropriate content items for the document.
    Type: Grant
    Filed: February 14, 2017
    Date of Patent: June 4, 2019
    Assignee: Google LLC
    Inventors: Gaofeng Zhao, Yingwei Cui, Hui Tan, Bahman Rabii, Wei Chai
  • Patent number: 10223742
    Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.
    Type: Grant
    Filed: August 26, 2015
    Date of Patent: March 5, 2019
    Assignee: Google LLC
    Inventors: Shilpa Arora, Colin McCulloch, Niyati Yagnik, Creighton Thomas, Manohar Prabhu, Timothy Lipus, Michael Eugene Aiello, Yi Zhang, Ajay Kumar Bangla, Bahman Rabii, Gaofeng Zhao, Yingweii Cui
  • Patent number: 9779411
    Abstract: Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for advertisement keyword scoring. A processing circuit receives a request for an advertisement to be provided to a user during a user session. The advertisement is to be provided alongside other content that is associated with a first plurality of keywords. A processing circuit identifies a plurality of advertisements based on the first plurality of keywords. Each of the plurality of advertisements are associated with a second plurality of keywords. The processing circuit calculates a keyword score for each of the second plurality of keywords for each of the plurality of advertisements. Based on the keyword score, one of the keywords for each of the plurality of the plurality of advertisements is selected. Based on a comparison of the selected keywords, the advertisement to be provided to the user is selected.
    Type: Grant
    Filed: July 25, 2016
    Date of Patent: October 3, 2017
    Assignee: Google Inc.
    Inventors: Gaofeng Zhao, Ping Fu
  • Patent number: 9607314
    Abstract: Systems and methods of evaluating information in a computer network environment are provided. A data processing system can obtain or receive a content placement criterion, such as a keyword, associated with a content item and can determine a quality metric of the content placement criterion. The data processing system can identify a candidate content placement criterion and expand placement criteria associated with the content item to include the content placement criterion and the candidate content placement criterion based at least in part on an evaluation of the quality metric of the content placement criterion. The data processing system can expand placement criteria based in part on a throttling parameter. The data processing system can identify a correlation between a document and the placement criteria to identify appropriate content items for the document.
    Type: Grant
    Filed: March 10, 2016
    Date of Patent: March 28, 2017
    Assignee: Google Inc.
    Inventors: Gaofeng Zhao, Yingwei Cui, Hui Tan, Bahman Rabii, Wei Chai
  • Publication number: 20170061528
    Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.
    Type: Application
    Filed: August 26, 2015
    Publication date: March 2, 2017
    Inventors: Shilpa Arora, Colin McCulloch, Niyati Yagnik, Creighton Thomas, Manohar Prabhu, Timothy Lipus, Michael Eugene Aiello, Yi Zhang, Ajay Kumar Bangla, Bahman Rabii, Gaofeng Zhao, Yingweii Cui
  • Patent number: 9501549
    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for scoring criteria for content items. In one aspect, a method includes identifying a primary ranking signal and a set of auxiliary ranking signals for ranking a set of criteria for a content item. A primary score and a set of auxiliary scores can be identified for each particular criterion in the set of criteria. Each auxiliary score can be adjusted to generate adjusted auxiliary scores. The adjusting can include applying, to at least a portion of the auxiliary scores, a transformation function that reduces an amount of skewness among the auxiliary scores. A ranking score can be determined for each particular criterion based on a function of the primary score for the particular criterion and the adjusted auxiliary scores.
    Type: Grant
    Filed: April 28, 2014
    Date of Patent: November 22, 2016
    Assignee: Google Inc.
    Inventors: Xuerui Wang, Gaofeng Zhao