Abstract: A system and method of constructing on-line surveys is provided. In particular, the system and method assist a survey user in the construction of an on-line survey in that a graphical interface is presented to the user that includes graphical objects representing question types and/or formats, and the user is enabled to select graphical objects and to place the graphical objects representing pre-established survey components in a sequence, thereby defining a sequence of steps in an on-line survey. The sequence is further displayed to the user on the graphical interface, and once finalized, translated into computer readable format and deployed on-line to survey participants.