Abstract: A method for generating and increasing the sales and customer base of a business through referrals. A customer is incentivized to join a core customer group or “club” sponsored by the business with offers of perks available only to members. The new member is issued an account and is given referral cards. Using the cards, the member then makes referrals to prospective members, who present the cards to the business or alternatively mention the referring member by name. In exchange, the prospective members may receive discounts on their purchases for that visit or other one-time incentives. The member's account is credited with “points” for each referral. The member may also be awarded additional points corresponding to the amount and types of goods and/or services purchased by the referred customer and/or the member. Awards and prizes may be issued for members who reach threshold levels of accrued points.

Abstract: A system and method for creating a dynamic and participatory atmosphere at an establishment relating to a particular remote locale. A thematic configuration comprises décor and display objects like those associated with static thematic configurations of the remote locale. A dedicated communications link is established between the establishment and the remote locale, the link providing two-way visual and aural communication between the establishment and the remote locale such that people at both locations may interact with each other. The establishment preferably includes an open-air environment to simulate the setting of the remote locale. Environmental controls may be used to maintain a corresponding yet comfortable environment. In addition to sight, sounds and environmental factors being used to simulate a desired remote locale, location-specific scents may be dispersed to add to the illusion of being at the remote locale. Tactile sensations consistent with the remote locale may also be provided.