Abstract: A novel shopper's helper assembly, particularly for grocery shoppers is provided herein. It includes a base and an open bin disposed adjacent one portion of the base, the bin being spaced a predetermined close distance from one side edge of the base to provide a first flat surface, and a predetermined large distance from the other side edge, to provide a second flat paper-supporting surface. The open bin includes a clip located therein for releasably retaining a plurality of sheets of paper. A clip is located along a side edge of the first flat surface for releasably holding a cylindrical writing instrument (e.g. a pen or pencil) of such first flat surface, and a hole at the top thereof for selectively releasably supporting the cylindrical writing instrument therein. A clip is located at an edge of the second flat paper-supporting surface for releasably retaining a pad, or plurality of sheets of paper. One or two longitudinally extending downwardly open cross-section, e.g.