Abstract: A social computing system and method includes a model creator configured to create an initial model of a user's musical preferences across a spectrum of attributes. The system and method further include a matching and comparison technique, which matches users based on the similarity of their respective musical preferences. The system and method further include an interactive display, allowing a user to view and interact with the nearby users who share the user's musical preferences.

Abstract: A system and method for graphically presenting profile data includes providing a plurality of fields on a display, each field representing a different trait. The fields are populated with a representative shape. Each shape represents a trait or sub trait where the shape represents a magnitude of the trait or sub trait. The traits and sub traits collectively provide an entity profile. Graphic modification to the representative shape permits a comparison with another entity profile with graphically depicted traits in accordance with the graphic modification.