Patents by Inventor Garry Kitchen

Garry Kitchen has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Dynamic reassignment of advertisement placements to maximize impression count
    Patent number: 8407090
    Abstract: A method for dynamically reassigning in-game advertisements within a video game in order to maximize impression counts for the advertisements includes the steps of: determining when an advertisement at a first view location qualifies as on screen and incrementing an elapsed time for the advertisement while it qualifies as on screen. The method also includes the steps of calculating a current impression count for the advertisement and determining whether a maximum impression count for the advertisement has been reached or is within a prescribed value of being reached. If so, another advertisement is dynamically assigned to the first view location by removing the initial advertisement therefrom in order to maximize the cumulative impression counts for the advertisements.
    Type: Grant
    Filed: October 27, 2009
    Date of Patent: March 26, 2013
    Assignee: Skyworks Ventures, Inc.
    Inventors: Garry Kitchen, Brian Thorp
  • DYNAMIC REASSIGNMENT OF ADVERTISEMENT PLACEMENTS TO MAXIMIZE IMPRESSION COUNT
    Publication number: 20100131355
    Abstract: A method for dynamically reassigning in-game advertisements within a video game in order to maximize impression counts for the advertisements includes the steps of: determining when an advertisement at a first view location qualifies as on screen and incrementing an elapsed time for the advertisement while it qualifies as on screen. The method also includes the steps of calculating a current impression count for the advertisement and determining whether a maximum impression count for the advertisement has been reached or is within a prescribed value of being reached. If so, another advertisement is dynamically assigned to the first view location by removing the initial advertisement therefrom in order to maximize the cumulative impression counts for the advertisements.
    Type: Application
    Filed: October 27, 2009
    Publication date: May 27, 2010
    Applicant: Skyworks Interactive, Inc.
    Inventors: Garry Kitchen, Brian Thorp