Abstract: A fishing lure is described which lure is constructed of a treated sheepskin material which treatment keeps the sheepskin soft and flexible when the lure is placed in water even though it has been previously used an allowed to dry. The lure is shaped according to the present invention in a way which is especially effective in catching fish. Further, a tubular sleeve is used in combination with the hook and the lure body to hold the lure body in the proper effective position, and a clasp is used for mounting the lure body to a weighted head secured to the hook.