Abstract: The improved bird exerciser and amusement toy device comprises a vertical length of flexible multi-link chain, a hook with universal joint secured to the upper end of the chain to releasably hang the chain in a bird cage, a plurality of colored bird attractive beads slideably disposed on and secured to the links for individual sliding movement therearound by a bird, and at least one of a bell, a sitting ring and a chew toy, preferably of rawhide secured to the lower end of the chains. The beads may be of any suitable size, color, texture and shape. In one embodiment, certain of the beads are covered and/or filled with edible seeds, etc. In another embodiment, one or more of the beads are large and freely slide up and down a small multi-link section of the chain. Certain of the links may also extend horizontally or diagonally from the chain. The chain can include a spring section, and/or a multi-rod abacus section and/or a multi-loop scroll section.