Abstract: A method for processing survey information in a relational database, comprises the steps of providing a relational database of survey data, comprising data and a set of logical relationships between said data, extracting relevant data from said relational database, restructuring the extracted relevant data by inverting the data progressively as it is delivered from the relational database, and selecting data from the restructured database.

Abstract: A method for determining an opportunities-to-see (“OTS”) distribution of a schedule of print or television media, comprises the steps of generating individual OTS distributions based on loyalty and casualness, wherein loyalty is a representation of the probability that an individual will read a print publication or view a television program according to a binomial distribution, and wherein casualness is the ratio of the additional reach of a succeeding issue over the reach of its preceeding issue to the additional reach of said succeeding isssue to an independent issue; and summing said individual OTS distributions.

Abstract: The first two paragaphs of Attached Document 1 is incorporated herein as the Abstract of the disclosure.