Abstract: A thermochromatic ink covered article including a substrate, a thermochromatic ink layer disposed on the substrate, a polymer acrylic protective coating over said thermochromatic ink layer, and a design disposed at least partially in said protective coating, the design being transferred to the protective coating via a sublimation ink transfer process.

Abstract: An improved method and apparatus for use in printing a sublimation transfer on a container having a handle, such as a cup or mug. The method includes providing a sublimation transfer having a length which completely encircle the outer surface of the container. The sublimation transfer includes at least one cut-out portion on an edge portion thereof, wherein the cut-out portion has a shape which is generally complimentary to the shape of the handle where it connects with the container, thereby enabling the sublimation transfer to encircle the handle connection area. The sublimation transfer is pressed against the container and heat is applied to the sublimation transfer to cause printing on the container. The method enables the printing to completely encircle the handle connection areas, thereby enabling printing on the entire visible outer surface of the container, including the area around and under the handle itself.