Abstract: A fishing lure enhancement device comprises a weighted body having an attachment member at a first end providing for attachment of fishing tackle to the body. A wire-like leg member has a first end thereof secured at a second end of the body, and the leg member has a loop portion adjacent the second end of the body. The leg extends at a 90 degree angle from the longitudinal axis of the body and the leg is at least as long as the longitude of the body. The leg has means for attaching fishing tackle at a second end thereof. Thus, the length and direction of attachment of the leg permit attachment of fishing tackle of various characteristics to the leg and to the attachment member on the body while providing non-interfering operation of the entire apparatus.