Abstract: An electronic cigarette having a shell, an insert, and a mouthpiece component. The shell has a lid with a bracket on the lid's interior surface and a base connected by a hinge that allows the shell to be in an open position or a closed position. The insert has a power on/off switch, a tang, a more power switch and a less power switch, an atomizer connection, electronic circuitry, and a mouthpiece sanitary, storage cavity. At least one aperture in the shell exposes the power on/off switch, the more power switch, the less power switch, and the atomizer connection. The mouthpiece component is capable of being properly positioned (a) into the mouthpiece sanitary, storage cavity for safer and more sanitary environment when the electronic cigarette is not being used for smoking purposes and (b) in the atomizer connection when the electronic cigarette is being used for smoking purposes.