Abstract: A fishing lure capable of effective use in both casting/trolling and jigging. The fishing lure has connection sites for connecting a fishing line or a hook not only at each of its ends, but also at a location between its ends (preferably, at its top center). Where the lure is used for jigging, the fishing line is connected at the top center connection site and the hook(s) can be connected at either the bottom center connection site or the two end connection sites. By incorporating into the lure different sites along the lure at which lines can be connected to the lure, the lure is adaptable for use in different types of fishing. In addition to this adaptability, the main body of the lure can be selected so as to cause the lure to exhibit desirable patterns of movement through water in order to attract more fish.