Abstract: A memory development game apparatus including a game board, a playing token, a die, scoring sheets, a timer, a spinner, and initial selection and pairing means comprising a deck of cards and a gaming piece. During a given time interval, players competitively record the names of known persons or personalities, each of which has a first and last name with initials which matches one pair of a plurality of pairs of initials established for a round of play. The point value allowed for each named person or personality is determined by a people category which characterizes that particular person or personality. The value for each category is established by moving the token along the board as indicated by a roll of the die and observing the indicia recorded on the space occupied by the token. The value for each category differs for each round of play. The player having the highest cumulative score is declared winner.