Abstract: A community commerce system and method is centered about a common website and electronically generated gift cards, or e-gift cards. The system and method encourages what is referred to herein as “community commerce” among several classes of participants, including: i) merchants/business owners; ii) shoppers; and iii) charities/nonprofits/fundraisers. A member may use the website to purchase electronic e-gift cards, redeemable at a merchant's place of business. Each e-gift card is associated with an individual merchant, has a face value, and further has an identified quantity of donation dollars. Each merchant establishes their own e-gift card, determining both the face value of each e-gift card and how many donation dollars are to be given to shoppers in exchange for each e-gift card purchase.