Abstract: A media purchase goal correlation system includes a variety of advertising media purchases. Each media purchase relates to a predetermined subject matter and is placed in movies, video, television, interactive television, radio or print media within a stated geographic area. The media purchase includes either an Internet website address or other unique trackable identifier for accessing further information related to the subject matter of the media purchase. A first database contains records relating to the start date, end date, and stated geographic area for the media purchases. Means are provided for determining the geographic location associated with Internet Protocol addresses and for grouping the geographic locations into uniform stated geographic areas. A second database contains records correlating Internet Protocol addresses of Internet users with stated geographic areas.